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This web site boiler-guy.com has the following on the web site, "Well Keep You Warm! Master Plumber Lic 15851 Master Gas Fitter Lic4562." We noticed that the webpage also said " Master Sheet Metal Lic 645 Service Tech NH GFE0802791." It also said " HI, My name is Mike Capeless, owner of The Boiler Guy. I have been in the home heating and hot water heating business for over thirty years. In 2007, I founded THE BOILER GUY. A residential heating system replacement compay with an emphasis on high efficiency heating system replacements. A FAIR AND REASONABLE PRICE." The header had plumbing as the highest ranking optimized keyword. It is followed by plumber, Heating, and contractor which isn't as ranked as highly as plumbing. The next words boiler-guy.com used was natural gas. boiler replacements was included but might not be viewed by web crawlers.